These are the masters.
Every member of the class selected a brand or product they wished to elevate from their current position. This resulted in complete redesign overhauls, new strategic directions. and even introduction, revival or merges to return the brands to their once glory. From research, creating our own briefs, and lastly, an omnichannel campaign, it was all completed in one semester for one main purpose: Masters. There are only ten who have receive this title and the chance to present in front of an audience of their peers, family, friends, and of course, industry professionals.
Collaborative Industry Masters
If doing their own thesis isn't enough, each member in the class were formed into 13 groups while partnering with real clients, solving real briefs. Special thanks to Red Cross Canada and Oh Henry for giving their time and coming in to provide feedback to students' work throughout the semester. Students made adjustments, went back to the drawing board and pulled through too many hard nights to answer the not just one, but TWO of three briefs over three months. All to be crowned the winners of each brief.
April 4th - The Shortlist Presentations
April 11th - The Final Masters Presentations
The Shortlist Judges
Alita González-Vučina (Cossette, faculty) Jay Irizawa (faculty) Ian Mirlin (Canadian Ad legend, faculty) Nabil Rachid (The & Partnership, faculty)
Richard Fofana (UM Worldwide, faculty)
Nick Goso (Juggernaut, faculty)
Martin Shewchuk (Board of Governors, OCADU, Previous ECD at JWT Canada, and Leo Burnett Canada)
The Finals Panelists
Ariel Riske (Lg2)
Christina Yu (Rethink Canada)
Director X (Popp Rok)
Collaborative Industry Masters:
Brian Sheppard (Saatchi & Saatchi)
Stephen Jurisic (Miami Ad School)
Meghan Savigny (CD at Manifest)
The MAsters Finalists
Red Cross - Brief A - Rewards Program & Campaign
Red Cross - Brief B - FIRST AID PRODUCT & CAMPAIGN