The Advertising program has undergone drastic changes over the last four years, and with it, our outlook on advertising. Over the past four years, and in some cases, more, each of us has honed our craft, in every discipline, from every angle, to produce work we are all truly excited to showcase. Each student had the opportunity to work on three campaigns in their final semesters at OCAD U; one, an individually driven campaign for a brand of our choosing, and two client-based campaigns, for which we partnered with two up-and-coming women-led startups to produce campaigns that had real-world applications, to acclimate us to the industry standards and demands.

Unfortunately, as our responsibility as global citizens preceded our academic duties, our class was faced with a challenge that none of us could have ever foreseen. Thus, the traditional team-based theses became individual theses in many cases, and the project and our approach to it shifted a great deal. This obstacle has been difficult, but not insurmountable, and has proved that the ideas we have cultivated in the last 4 months are resilient, much like our creative minds, spirits, and passions.