top of page
Have you ever heard of Middle Child Syndrome? It's when middle children feel neglected, misunderstood, and underestimated by their family. The In Between is a clothing brand I created that is dedicated to creating a community for middle children.
O1
WILD POSTINGS
O2
O3
OOH
O4
EXPERIENTIAL
O5
SOCIAL media
O6
O7
O8
CSR initiative, comedy bar for The In Between community to come and tell their best middle children stories and be able to be apart of a group that they feel accepted in. All proceeds from tickets and 10% of drink proceeds will go towards social planning toronto.
APP
The In Between app includes a shop, blogs about middle children, a talk centre to talk to The In Between community and a rewards page to get discounts off clothing.
CREATIVE SURPRISE
CSR
bottom of page